Beendi offers easy to make, plant-based meals to customers aiming to eat healthy food with a vegetarian orientationhttp://beendi.com
Stage at investment
Seed & Pre-Series A
Beendhi helps people feel well by offering food experiences which are tasteful, sustainable, affordable and convenient. Beendhi seeks to be a world’s leader in plant-based food with a direct-to-consumer model and a technology-based backbone to scale. We now aim at: i) Extending our success to the mass market; ii) Doubling down on digital technology to build up on our IP and scale our product platform; iii) Rolling out a platform model to enable thousands of farmers to work with us.
Beendi's mission is to produce delicious plant-based food to target the mass market. The company operates both in B2C and in B2B. The current product range includes spices, as well as 40 different recipes that are both tasty and really easy to cook. The products are available in specialized retailers as well as mass-market retailers. It is sold in Beendi packaging or in bulk.
Needless to say, the global food industry is massive and different trends have affected the industry over the years. The way of consuming food has changed dramatically over the years, with an increasing number of people eating out on a regular basis and delivery companies successfully managing to change the experience of eating at home. On top of this, customers are demanding higher quality, locally produced, as well as more organic, vegetarian and vegan food. Even though the market, currently being controlled by very few players, is under enormous pressure to evolve and food transformation is becoming a hot topic, little innovation has taken place, leading to customers finding it difficult to eat what they desire. We believe that the industry needs to go beyond ordering, but go hand in hand with customer demands, by making it easier for people to cook healthy food in a convenient way and to buy ready-to-eat meals, living up to the expectations of the future customer. Beendhi tackles this issue by sourcing seasonal ingredients, using smart production processes and helping customers to eat healthy, without compromising on time and price. The company is well positioned as the opportunities are multiple, being everything from increasing online sales, launching shop-in-shop retail stores and drive product personalization through data analysis.