Daphni

Jaïna IPO

MADE.COM

Made.com disrupts high-end furniture stores by integrating the value chain from manufacturing to online retail platform in order to avoid third-parties sticking points.

https://www.made.com/

MADE.COM

Activity

E-commerce / Furniture

Stage at investment

Seed & Pre-Series A

Employees

589

What is MADE.COM?

MADE.COM is a brand based in London, England that designs and retails homewares and furniture online, and across a network of experiential showrooms in Europe

Business and value proposition

Made.com (UK) is a London based company disrupting high-end furniture stores by integrating the value chain from manufacturing to online retail platform in order to avoid third-parties sticking points. Thanks to this streamlined manufacturing process, Made.com can work on capsule collections with a new launch every day (when a traditional furniture retailer designs collection 18 months in advance). Made displays several competitive advantages: 100% online retailer with the ability to deploy a ‘test and see how it goes’ strategy, a streamlined inventory management and an international team

Why we invested ?

The global furniture market represents over 464 billion dollars. It is a highly fragmented market mostly covered by low price and premium vendors. Besides the furniture market was very slow to shift to online and it gave to Made a significant opportunity to build a pure digital offer.

Made.com has a customer centric business model, in which their customers are put in the center of everything that goes on. The customers get full control when it comes to deciding which furniture goes into production. By giving their customers this power, they have addressed and filled a void in the existing furniture market. Other companies, such as Ikea, have addressed the need for functional and affordable furniture. Made.com however, disrupted the market by successfully addressing the need for unique and affordable furniture. Made has well positioned its offer with a triptych of affordable price, premium quality and design products.

Team of MADE.COM

Team in charge MADE.COM

Marc Simoncini

daphni team in charge

Ning Li

Ning Li

Founder

Philippe Chainieux

Philippe Chainieux

CEO