Obey aims to become the top-of-mind refurbished home appliances seller. Obey allows people to purchase pre-owned home appliances, checked by professionals with a warranty. We start with a full-stack refurbisher model to ensure offer, and then will become a marketplace
Obey is a full-stack refurbisher, managing all the value chain from sourcing, logistics to sales. Obey’s vision is to become the largest range of refurbished home appliances provider, with a strong focus on big items.
The refurbishment market has long been characterised by strong inefficiencies and low trust levels among end consumers. Refurbishers have traditionally struggled to source products and sell them efficiently. Through our investment in BackMarket, we know the refurbished sector well. BackMarket is solving the distribution pain points of the Refurbishers. The white goods market is still very underserved by the refurbishment industry. Whereas the government has given Ecosystem the objective to triple the refurbishment share, traditional players will need the help of new and digital players, such as Obey, to achieve this ambitious objective. We are delighted to be able to support them and further push the benefits of the circular economy within as many businesses as possible.