Daphni

Dastore

Obey

Obey allows people to purchase pre-owned home appliances, checked by professionals with a warranty

Obey

Activity

Circular Economy

Stage at investment

Seed & Pre-Series A

Employees

3

What is Obey?

Obey aims to become the top-of-mind refurbished home appliances seller. Obey allows people to purchase pre-owned home appliances, checked by professionals with a warranty. We start with a full-stack refurbisher model to ensure offer, and then will become a marketplace

Business and value proposition

Obey is a full-stack refurbisher, managing all the value chain from sourcing, logistics to sales. Obey’s vision is to become the largest range of refurbished home appliances provider, with a strong focus on big items.

Why we invested ?

The refurbishment market has long been characterised by strong inefficiencies and low trust levels among end consumers. Refurbishers have traditionally struggled to source products and sell them efficiently. Through our investment in BackMarket, we know the refurbished sector well. BackMarket is solving the distribution pain points of the Refurbishers. The white goods market is still very underserved by the refurbishment industry. Whereas the government has given Ecosystem the objective to triple the refurbishment share, traditional players will need the help of new and digital players, such as Obey, to achieve this ambitious objective. We are delighted to be able to support them and further push the benefits of the circular economy within as many businesses as possible.

Geographical footprint

France

Team of Obey

Team in charge Obey

Paul Bazin

daphni team in charge