Beendi

What is Beendi?

Beendhi helps people feel well by offering food experiences which are tasteful, sustainable, affordable and convenient. Beendhi seeks to be a world’s leader in plant-based food with a direct-to-consumer model and a technology-based backbone to scale. We now aim at: i) Extending our success to the mass market; ii) Doubling down on digital technology to build up on our IP and scale our product platform; iii) Rolling out a platform model to enable thousands of farmers to work with us.

Business and value proposition

Beendi's mission is to produce delicious ready-to-cook plant-based food to target the mass market. The company distributes its products in specialized retailers, mass-market retailers and through specific catering channels, either in packaging or in bulk.