Sector
E-commerce
Mission
Redirecting marketing budgets into participative strategies that build trust and deliver sustainable impact.
Founders
Frédéric Mazella, Georges Basdevant, Nathanael Romano
Why we’re in love
By turning marketing budgets into impactful and participative strategies, Dift empowers companies to go beyond traditional advertising and create meaningful connections.
What is Dift?
Dift (ex-Captain Cause) is a marketing tool for companies that wish to build loyalty or reward their customers, employees or partners, through the support of positive impact projects.
Business and value proposition
Captain Cause allows companies to offer to their stakeholders a donation, to be distributed to the association of their choice, as a gift or an incentive.
Why we invested?
On the one hand, people are increasingly concerned about environmental and social topics and on the other hand brands are under pressure to act and prove they act. We believe that Dift (ex-Captain Cause) is well positioned to offer brands a new form of impact marketing both responsible and participatory, thanks to its plug-and-play tripartite platform.
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