Sector
E-commerce
Fintech
Retail
Date of investment
2024
State
active
Website
N/A
Mission
Redefining online shopping—transforming browsers into buyers with ease.
Founders
Jeremy Pinto, Benjamin Cohen-Aloro
Why we’re in love
Just sets a new standard in online shopping by eliminating friction and empowering e-merchants to compete with giants like Amazon through a streamlined interface and seamless payments via PSPs.

What is Just?

Just aims to create the new online shopping standard. The company makes the online shopping experience frictionless and gives e-merchants relevant tools to compete with giants such as Amazon.

Business and value proposition

Just aims to create the new online shopping standard. The company makes the online shopping experience frictionless and gives e-merchants relevant tools to compete with giants such as Amazon.

As a first step, the company offers a 1-click checkout experience, presenting all the information the user needs to boost its purchasing probability.

Why we invested?

E-merchants face conversion rates below 3%, with 70% of shoppers abandoning their carts due to a lack of simplicity and transparency. Just sets a new standard in online shopping by eliminating friction and empowering e-merchants to compete with giants like Amazon through a streamlined interface and seamless payments via PSPs. Their 1-click checkout is just the starting point, evolving into a comprehensive e-commerce platform that integrates hundreds of third-party applications. By gathering valuable customer data at checkout, Just is uniquely positioned to enhance the entire shopping journey and provide lasting value to e-merchants. Our conviction lies in their ability to build an insightful aggregation platform, managing the entire customer experience and driving long-term benefits for e-merchants.

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