What is Rocapine?
Rocapine is a next-generation mobile app publisher dedicated to health and wellness. Drawing inspiration from the mobile gaming industry's development approach, we aim to:
- Scale the production of health & wellness apps prototypes, along with partner studios, to find engaging and marketable concepts
- Implement hyper-customization of app content and experience, leveraging genAI tools
Business and value proposition
Rocapine is a mobile app publisher focused on well-being verticals. It intends to leverage the commoditisation of content to reduce the paywall barriers of existing well-being apps. The model is to ship cheap and fast to develop app demos, test the distribution and develop the app if the metrics are good. The more demos they build, the more the cost decreases as they can re-use built features thanks to their focus on well-being.
Why we invested?
Rocapine can give access to well-being products to people who 1/ are not willing or 2/ cannot afford to pay 50$/year on products to help them to have a healthier life.
The model is scalable and can reach high margins within a few years.
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