What is Subscribfy?
Subscribfy is not just another subscription management app for Shopify, it's a game-changer for ecommerce businesses looking to maximize recurring revenue and customer loyalty. With its modern approach to recurring payments and loyalty programs, Subscribfy empowers store owners to offer VIP experiences like those offered by AdoreMe, which can increase customer LTV by up to 150% and with the ability to customize the subscription offers!
Business and value proposition
Subscribfy is a Shopify tool that allows ecommerce companies to create a membership with recurring credits. This locks customers into recurring purchases but does not require them to purchase specific products at a set delivery cadence. The membership framework is flexible and customizable by brand. Each brand can select:
- price of membership which equals the amount of credits a customer receives each billing period
- free shipping offers
- product discounts
- new buyer discount
Why we invested?
The founder is a seasoned entrepreneur with direct experience in DTC brands and identified the problem while working at Adore Me. The solution aims to reinvent subscription models by shifting from rigid product delivery to a flexible loyalty approach, improving customer LTV. However, the market faces strong incumbents and low entry barriers. The founder is young, operating solo, and lacks clear leadership charisma. Competitive pressure may limit differentiation and long-term defensibility.
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