Typology
Typology is a skincare and bodycare DNVB that wants to deliver what consumers are craving for : ethics, authenticity and transparency
http://www.typology.com
Activity
Ecommerce
Stage at investment
Seed & Pre-Series A
Employees
44
What is Typology?
Typology was born from a mission: to demystify the skincare industry. We design and produce in France healthy and efficient products, at a fair price.
Business and value proposition
Typology is a skincare and bodycare DNVB (Digital Native Vertical Brand) that wants to deliver what consumer are craving for : ethics, authenticity and transparency. While the skincare industry is still highly opaque, Typology’s recipes are simple and short : it focus only on the product and its main natural active ingredients.
Why we invested ?
Ning Li, the co-founder of Made.com, has a unique talent to anticipate the new consumer trends. Large brands have lost market share to smaller and private labels in almost every category and country. Besides today’s consumers are craving for ethics,
authenticity and transparency. As a result, Typology has launched from scratch a portfolio of digital first consumer brands for skin and body care, with modern values and distribution channels.
Team of Typology
daphni team in charge
Ning Li
Founder