Switching to Survival Mode, with Edouard Minart (BAPBAP)

An idea, a product that people love, and bam!… Edouard Minart co-founded BAPBAP (Brassée À Paris, Bue À Paris), the iconic Parisian craft brewery, with his friend and partner Archibald Troprès. Together with their team, they enjoyed a flourishing start and built a strong brand! All signals were green, investments were made to fuel growth, and then… the sudden arrival of an exceptional event: Covid.

The trajectory changed, survival mode was switched on. This nightmare, which so many endured, was followed by other major blows: the war in Ukraine, shortages of raw materials, and the surge in glass prices. Despite strong demand and beer being on the rise, BAPBAP’s debt-based financial structure was tough to absorb. Add to that a catastrophic summer weather… it was a cold shower.

In this episode, Edouard looks back on the gusts and storms. He openly shares very technical insights which, we’re sure, will be useful to you.

Enjoy listening!