Mastering your market to perfection, with Djamil Kemal (Goshaba)

What can the failure of a startup can teach us about the importance of alignment and strategic clarity?

In this new episode, we welcome Djamil Kemal, co-founder of Goshaba, a startup launched in 2014 to make recruitment more equitable through cognitive science, gamification, and data.

Goshaba had everything it needed to succeed: a talented team, an ambitious mission, funding, and promising technology.
But behind this rosy picture, a lack of alignment between co-founders and an overly vague market vision weakened the project's foundations.

Djamil spoke to daphni to share his clear insights:
- Without a shared vision among partners, it is difficult to sustain a business over time.
- You can't move forward without a perfect understanding of your market.
- You have to make assumptions, test them, and measure them. Working in the dark means taking the risk of building on shifting sand.

After the company closed, the Goshaba product and brand found a second life in Africa, particularly in Angola.

Happy listening!