Should We Travel Less, or Travel Differently to Achieve Sustainable Tourism?

Sustainable tourism depends less on traveling less and more on traveling differently, by redesigning transport, hospitality, and traveler behavior to reduce impact while supporting jobs, communities, and long-term growth.

Why Sustainable Tourism Is a Global Economic Imperative

Tourism and travel support one in ten jobs worldwide, making sustainability a systemic challenge. Reducing emissions must go hand in hand with preserving economic activity and livelihoods.

Rethinking Travel: From Volume to Responsibility

Rather than limiting travel, sustainable tourism focuses on smarter choices: lower-carbon transport, longer stays, better resource management, and experiences that respect local environments and cultures.

How Technology Enables Greener Travel

Technological innovation plays a key role in sustainable tourism, from cleaner transportation options to data-driven tools that help reduce energy use, waste, and emissions across the travel value chain.

Tourism as a Driver of Local and Social Impact

When designed responsibly, tourism can create positive outcomes for local communities by generating employment, supporting local ecosystems, and fostering cultural exchange rather than extractive practices.

Traveling Differently, Not Less

Achieving sustainable tourism means rethinking how, why, and where we travel—aligning innovation, policy, and industry leadership to make responsible travel the default, not the exception.