How a Build-First Mindset Creates a Strategic Advantage in the Gaming & Creator Economy

A build-first mindset gives creators, startups, and brands a strategic edge by enabling rapid experimentation, playable experiences, community-driven engagement, and faster learning through iteration instead of static strategies.

Building as a Core Strategic Advantage

In this episode of Movers & Shakers, Aurélie and Romane sit down with Nicolas Mazurier (Aywen), a creator and entrepreneur in the gaming and creator economy. At just 23, Aywen has already built multiple projects—from high-impact YouTube content to a game development studio working with major brands.

His constant principle: use technology as an experimentation playground to learn quickly, test ideas, and turn intuitions into real products.

Using Code as a Learning Tool

Building is not about “doing tech for tech’s sake.”
Aywen explains how code becomes a tool for learning:

• Rapidly testing ideas
• Validating assumptions early
• Turning concepts into tangible products faster

Less theory, more execution.

Why Marketing Is Becoming Playable

Traditional marketing is losing impact with younger audiences.
Platforms like Roblox and Minecraft enable brands to create:

• Higher engagement
• Stronger memorability
• More organic conversations

Playable experiences outperform classic campaigns by immersing users instead of talking at them.

Communities as Strategic Assets

In gaming and the creator economy, communities are not side channels.
Examples from Discord, gaming, and creator platforms show how communities can be:

• Designed intentionally
• Activated as long-term assets
• Integrated into product and brand strategy

Why This Matters for Founders, Marketers, and Investors

This episode is designed for:

• Founders building products
• Operators scaling engagement
• Marketers rethinking relevance
• Investors tracking what truly works today

A build-first approach is no longer optional. It’s a competitive advantage.

Special thanks to Edouard Nattée, co-founder of Wilgo (edtech), for co-hosting and bringing a sharp operational perspective on marketing evolution, youth engagement, and product-led performance.