Generative Engine Optimization

Generative Engine Optimization

September 3, 2025

The search bar as we know it is dying…

In a world where 60% of Google searches end in zero clicks and AI engines are becoming the new decision-makers, mastering Generative Engine Optimization (GEO) is no longer an option: it’s an essential.To underline its importance, we’ve put together a quick deep dive on this fast-emerging space. In our report, you’ll discover:

- What is GEO and why it matters
- Who’s already building for this new frontier
- And the key challenges to overcome

The visibility playing field is as crowded as ever. Understanding and mastering GEO will ensure brands & retailers remain visible and that their name and content are brought to the forefront as generative engines become the gatekeepers of discovery.

Take a look at the report and tell us what you think!

Thank you to all the founders and experts who offered their time to answer our questions – your insights were invaluable!

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