Reinventing Children’s Entertainment with IP Strategy and AI

Creators can reinvent children’s entertainment by acquiring strong IP, distributing on digital-first platforms like YouTube, and using AI to scale high-quality, educational content faster, cheaper, and globally at scale today.

From Startup Experience to a New Entertainment Model

After his entrepreneurial journey with Nestor, Sixte de Vauplane launched Animaj to tackle a major shift in children’s media consumption. The goal is to rethink how kids’ content is created, owned, and distributed in a digital-first world.

Why Intellectual Property Is the Core Asset

Animaj’s strategy is built on acquiring and uniting the world’s best children’s intellectual properties. By owning IP, creators can build long-term value, control distribution, and scale brands across platforms and formats.

Adapting to Digital-First Consumption Habits

Traditional entertainment models no longer fit a landscape where YouTube has become children’s primary screen. Reaching young audiences today requires native digital distribution and content designed for on-demand, global platforms.

Combining Creative Talent and Artificial Intelligence

Animaj blends human creativity with AI-powered production tools. This combination enables faster content creation, lower production costs, and higher-quality, playful, and educational experiences for children.

Scaling Educational Content for a Global Audience

By aligning IP strategy, AI-driven execution, and digital distribution, creators can scale children’s entertainment globally while maintaining strong creative standards and educational value.