How Technology and Entrepreneurship Can Be Used to Change Habits for the Better

Technology and entrepreneurship can change habits for the better by designing digital solutions that influence everyday behavior, align incentives with long-term well-being, and scale positive impact through thoughtful product design and execution.

Using Technology to Shape Positive Behaviors

This episode looks back on the commitments and entrepreneurial journey of Marc Simoncini, whose work exemplifies how technology can be used as a force for positive habit change.

Rather than focusing solely on growth or disruption, his approach emphasizes how digital tools can reshape daily behaviors in constructive ways.

Entrepreneurship as a Lever for Long-Term Impact

Marc Simoncini’s entrepreneurial adventures highlight a core belief: startups are not only vehicles for innovation, but also for societal transformation.

By identifying friction points in everyday life and addressing them with digital solutions, entrepreneurs can influence how people move, interact, consume, and live in cities.

Changing Habits Through Design and Scale

Digital platforms are uniquely positioned to influence habits because they operate at scale and integrate into daily routines.

When designed responsibly, technology can:

• Encourage healthier behaviors
• Promote more sustainable choices
• Improve quality of life in urban environments

Entrepreneurship provides the structure to test, iterate, and expand these solutions.

Building Technology With Purpose

At daphni, this philosophy is captured in the thesis “Build da City. For. Good.”

It reflects the idea that:

• Technology should serve people, not the reverse
• Digital products can improve habits at scale
• Long-term impact matters as much as short-term success

Marc Simoncini’s journey illustrates how aligning purpose with execution can produce meaningful change.

Lessons for Entrepreneurs Building Tech for Good

This conversation reinforces that changing habits for the better requires more than innovation alone.

Entrepreneurs must combine:

• Clear values
• User-centered design
• Long-term vision
• Responsible scaling

When technology and entrepreneurship align around purpose, they become powerful tools for positive behavioral change.