The Creation of MAD Network, Delphine Vitry (MAD Network)
How Deep Industry Experience Leads to Successful Entrepreneurship
Deep industry experience enables successful entrepreneurship by building expertise, credibility, and insight into real market needs, allowing founders to identify unmet problems, design relevant solutions, and create trusted businesses.
Building Expertise Across Industries
Before becoming an entrepreneur, Delphine Vitry built a diverse and rigorous career across multiple sectors.
She spent:
- Six years at PSA, mastering industrial procurement
- Over three years at Danone, working on iconic consumer brands such as Actimel and Danao
These roles provided strong foundations in operations, product strategy, and large-scale organizations.
Discovering a Passion for the Luxury Industry
Delphine later transitioned into the luxury sector, working with prestigious houses such as Louis Vuitton, Céline, and Dior.
Through these experiences, she developed:
- Deep knowledge of luxury brand strategy
- An understanding of the sector’s unique codes and expectations
- A long-term passion for an industry built on excellence and differentiation
Luxury became her area of true expertise.
Turning Experience Into Entrepreneurial Opportunity
Delphine did not initially plan to start her own company.
However, a key encounter revealed a gap in the market and the opportunity to apply her accumulated expertise differently. This led her to found MAD Network, a strategic consulting firm dedicated to the luxury industry.
From Industry Insight to Market Leadership
Thanks to her deep sector knowledge and credibility, MAD Network quickly positioned itself as a reference player in luxury strategy consulting.
Her journey shows how entrepreneurship can emerge naturally when experience, opportunity, and conviction align.
Lessons for Aspiring Entrepreneurs
This conversation highlights why deep industry experience is a powerful entrepreneurial asset.
Key takeaways include:
- Expertise helps identify real, solvable problems
- Credibility accelerates trust with clients and partners
- Passion built over time sustains long-term ambition
Successful entrepreneurship often starts with years of immersion before the leap.









