Why Storytelling Matters in Entrepreneurship

Storytelling matters in entrepreneurship because it gives meaning to ideas, builds trust, attracts talent and capital, and helps founders explain complex visions, stand out in crowded markets, and mobilize long-term support.

Storytelling as a Core Entrepreneurial Skill

Entrepreneurship is not only about building products or companies. It is also about telling stories that make innovation understandable and compelling.

This episode explores why narratives play a central role in how startups grow, attract attention, and shape ecosystems.

A Journalist’s Perspective on Entrepreneurial Stories

We welcomed Sébastien Couasnon, a leading voice in the French startup ecosystem with over 20 years of experience in journalism.

As the former host of Tech&Co on BFM Business, Sébastien interviewed more than 1,500 entrepreneurs, gaining a unique perspective on how founders communicate vision and ambition.

How Media Shapes Entrepreneurial Narratives

Through years of reporting, Sébastien observed how storytelling influences:

• Investor perception
• Public understanding of innovation
• Founder credibility
• Ecosystem momentum

Strong stories help startups move from ideas to shared belief.

The Evolution of Startup Storytelling

Over time, entrepreneurial narratives have evolved alongside the ecosystem.

Sébastien shares insights on:

• How founder communication has matured
• Why authenticity matters more than hype
• How long-term credibility replaces short-term buzz

Storytelling reflects the ecosystem’s growing sophistication.

From Traditional Media to Independent Platforms

Recently, Sébastien launched his own podcast, Tech 45’, marking a shift toward more independent and in-depth entrepreneurial storytelling.

This move illustrates how media formats evolve to better capture nuance, complexity, and founder journeys.