Helping Brands Stay Close to Consumer Needs, with Sonia Lecommandoux (Semantiweb)

For this new episode, we had the great honor of welcoming Sonia Lecommandoux. Sonia is the co-founder of Semantiweb, a company specialized in social media intelligence.

To put it simply, it’s about analyzing consumer conversations across social networks in order to extract the best insights—and thus help brands stay as close as possible to their customers’ needs.

Sonia shared with us a rather atypical entrepreneurial story (which we loved!), since she never imagined she would one day start her own company. She also talked about Semantiweb’s acquisition by Webedia and the role she holds there today.

But enough said—we’ll let you dive into the episode ;) Enjoy!