How Purpose-Driven Brands Can Scale Without Compromising Values

Purpose-driven brands can scale without compromising values by embedding social and environmental commitments into their business model, aligning growth decisions with mission, and proving that impact and performance reinforce each other.

Scaling With Purpose From Day One

Purpose-driven brands succeed when impact is not an add-on but a foundation.

This episode illustrates how clear values, defined early, guide strategic decisions as a company grows, expands markets, and attracts partners or acquirers.

Building an Impact-First Consumer Brand

We welcome Mikael Aubertin, co-founder of Good Goût, a foodtech company dedicated to offering healthier, more responsible food for babies.

From its early days, Good Goût combined product innovation with strong social and environmental commitments, showing that purpose can be a growth driver rather than a constraint.

Growth, Partnership, and Exit Without Losing Identity

Mikael shares key milestones in the Good Goût journey:

• The early entrepreneurial phase
• The moment his wife, Julia, joined the company
• The sale of Good Goût to a Hong Kong group in 2018

Throughout these stages, the company preserved its mission, demonstrating that values can survive scale and ownership changes.

Aligning Impact With Business Performance

A central lesson from this conversation is that impact and growth are not opposing forces.

Purpose-driven brands can:

• Build stronger customer trust
• Differentiate in competitive markets
• Attract aligned investors and partners
• Create long-term brand equity

Values become a strategic asset when consistently applied.

From Founder to Investor: Long-Term Impact Thinking

After exiting Good Goût, Mikael transitioned into a new role as an investor.

His experience reinforces a broader insight: entrepreneurs who scale with integrity often continue to support businesses that balance performance with responsibility.