Creating Trends, with Anne-Carole Cöen (Kolet)
More than just a podcast, today we’re offering you a crash course in marketing and advertising 💡
Our guest of the day: Anne-Carole Cöen. A true branding expert, she has spent 20 years shaking things up and creating campaigns that left their mark. She is the former CMO of Freenow, Frichti, and Swile. A few months ago, Anne-Carole took the leap into entrepreneurship by co-founding Kolet!
Co-hosted by Pierre-Eric Leibovici and Aurélie van Peteghem, this episode is like an investment: 45 minutes of guaranteed ROI, filled with advice to use without moderation!
Anne-Carole, the branding expert, shares:
- Her advice on creating trends where no one expects them
- How to recruit effectively & manage hypergrowth
- Where to find creativity to keep reinventing yourself
- How to build a startup with an international vision from day one
- The right moment in a company’s growth to focus on marketing & advertising
- The 🗝 to balancing professional and personal life
More episodes
Romain Serres (Tilt Energy) - Energy flexibility serving the transition
Alexis Thual (Karavela) - Understanding the brain to treat it better
Tamar Gomez (Ankar) - Rebuilding the Patent Journey
Well-being in the Digital Age with Stanislas Marchand (Rocapine)
Measuring Climate Success the Way We Measure Economic Success with Laura Beaulier (Climate Dividends)
Inspiring and Guiding His Teams Every Day with Pierre Sang
Helping Companies Reduce Their IT Carbon Footprint with Thomas Girard (KERYS Software)
Becoming President of BDO France Before 40 with Arnaud Naudan
The world’s leading airport spa company with Nicolas Briest (Be Relax)