Dema is an AI-powered profit management layer for e-commerce, delivering real-time actionable insights to help teams manage profitable growth.




AI Powered Profit Platform For E-commerce

Stage at investment

Seed & Pre-Series A



What is Dema.ai?

First-of-its-kind AI decision platform for e-commerce. Delivering actionable insights for e-comm businesses to achieve profitable growth. This changes how you evaluate your marketing campaigns, inventory, customers, orders, and website. All in real-time.

Business and value proposition

Dema’s first-of-its-kind AI decision platform for e-commerce delivers actionable insights for e-commerce businesses to achieve profitable growth. Dema’s data layer brings together marketing, inventory, customers, orders, and website data in real-time to empower revenue teams to drive profitable growth. This transforms revenue management from growth-at-all-costs to healthy, sustainable, profitable growth.

Why we invested ?

Dema’s data layer for e-commerce brings together marketing, inventory, customer, order, and website data to empower revenue teams to drive profitable growth. The AI-Copilot delivers actionable insights to support better, more sustainable growth for retailers and consumers. 

Geographical footprint


Team of Dema.ai

Team in charge Dema.ai

Olivia Mark

daphni team in charge

Henrik Hoffma

Henrik Hoffma


Marcus Tagesson

Marcus Tagesson

Co-founder & CEO

David Feldell

David Feldell

Co-founder & CPO