Double gives busy people back 2 hours of their time every day, and empowers them to focus on what they do best.





Stage at investment

Seed & Pre-Series A



What is Double?

Team: all 3 co-founders were employees at Sunrise and kept working together at Microsoft after the acquisition. We're all productivity nerds and are obsessed with making great product experiences. Product: we're helping busy people save 2 hours a day by building tools to allow anyone to become their assistant. Where we're at: onboarded 6 clients in 2 months (MRR ~ 6k), 20+ clients on the waitlist. v0 for our desktop and mobile apps.

Business and value proposition

Double wants to save people 2 hours per day, by enabling them to delegate work to a personal assistant, remote or on-site, part- or full-time, in a super easy and affordable way.

They provide software, both mobile and desktop, for the clients to have the best experience possible of delegation (knowing what to delegate and enabling it as smoothly as possible). They also build tools for the assistants so it can work as efficiently and comfortably as possible. In the long run, they will build a kind of marketplace to ensure the right matchmaking between new clients and their Double.

Why we invested ?

From a purely economic perspective, the market of personal assistants should be much larger than it is today. In fact, every time a task is performed by an employee costing more than the average hourly cost of a good part-time assistant ($30-35/hour in the US) instead of by an assistant, the company in question loses money. Even more so, if you consider the opportunity costs, as the high paid worker would be creating more value. However, the market is filled with invisible and costly frictions as a consequence of the difficulties in finding an assistant today, onboarding the person, building new habits and minimising the risk of mistakes. On top of this, the market can be perceived as small, as it is considered a premium service, exclusive to the wealthiest. Double tackles these frictions, by enabling people to delegate work to a personal assistant and by offering the best tools possible between the PA and the executive. We are convinced that Double will do so with success, and thus allow for the market to become very big. AI might be the future default within this market, and the Double’s technology is set there for the future, but due to the immaturity of the market, the balance between technology and human assistance poses the optimal option for the time being.

Geographical footprint


Team of Double

Team in charge Double

daphni team in charge

Alice Default

Alice Default

CEO and Co-Founder